Friday, January 1, 2010

“Business Schools: Irrelevant No More - YAHOO!” plus 4 more

“Business Schools: Irrelevant No More - YAHOO!” plus 4 more


Business Schools: Irrelevant No More - YAHOO!

Posted: 01 Jan 2010 05:11 AM PST

Almost since their inception more than 100 years ago, the death of business schools and MBAs has been predicted to be imminent. Stuck between a business world that thinks them academic, in the derogatory not the complimentary sense, and universities that think them unacademic, in an equally derogatory sense, it is not surprising that business schools periodically suffer serious bouts of self-doubt. We are currently in the midst of one such period. I am going to argue that far from being on their last legs, business schools are on the cusp of a new dawn that will see their significance and size expand to greater heights over the next few decades.

The criticism from business is that business schools teach people what business knows best, namely how to manage. By the same token it is why universities are disparaging about business schools because this puts them into the same category as cooking and car maintenance programs.

We in business schools have in part contributed to this perception because in the rush to be perceived by business not to be unworldly, we have actually exacerbated the criticism that we are irrelevant. Business education is not or should not fundamentally be about "how to" manage a business. It is as much about "why" and "what." What should business be doing and why do it in one way rather than another? As soon as one poses those questions, then one can see that the type of education a business school should provide is much more in line with what universities traditionally teach.

Context for Business

Let me illustrate this in relation to a typical MBA program. This might start off with some unifying course on the firm: what is it and how it is run, governed, and led. Then we are off into the constituent components of the firm -- employees, investors, financial performance -- and we are on the safe ground of organizational behavior, finance, and accounting.

This has little or nothing to do with how business is formed or develops. The creation of a corporation is about finding an organizational solution to a specific scientific innovation, a particular product development, a market need, or a social problem. The skill of management comes from designing the organization to fit the innovation, product, market, or social need. It is therefore inherently embedded in the science, technology, political, and legal context, and organizations need to be designed in conjunction with a fundamental understanding of the science, medicine, politics, and law.

That makes the role of business education fundamentally different. It is no longer "how to" in a generic sense but "what" issue is business addressing and "why" do it in one form rather than another. That is what business cannot do because while it possesses the knowledge of how to run firms, it does not have access to the underlying science, politics, and law that govern what it should be doing and why. As the interface between business and academia, business schools will be playing a role that neither business nor academia on their own can perform.

Entrepreneurship's Challenges

I would like to give three illustrations of this. The first is in the field of entrepreneurship. There are many facets to this -- identifying and incentivizing entrepreneurs; the creation of entrepreneurial firms and their financing; the cultural, economic, and political influences on entrepreneurship; the psychological analysis of the makeup, motivation, and risk preferences of entrepreneurs; and the scientific and technological innovations that drive them. So to be able to research, teach, and advise on the creation of new firms, knowledge needs to come from economics, engineering, human and physical sciences, politics, psychology, and sociology.

Let me take a second example: globalization. The issues that businesses face in emerging markets are in many cases quite different from those in Europe and North America: sustainable growth, infrastructure, and legal and financial institutions. Understanding how these should be addressed requires a fundamental appreciation of economic, historical, legal, and social conditions in those countries that other departments of universities have studied for decades.

A final example is a topic that is exercising a lot of business and policymakers' minds at present and that is how, in a globally mobile world, nation-states can levy taxes on corporations that can transfer profits if not their physical operations almost at will to different parts of the world. Answering this requires a mixture of legal, economic, and political expertise that, again, business schools acting as the interface with the wider university can provide.

Synthesis of Expertise

Does this matter for MBAs as well as executive education and research? The answer is unquestionably yes. Future generations of business leaders will have to be equipped to address these issues of entrepreneurship, globalization, and taxation. They will need to understand how to source the relevant expertise from different disciplines and they will have to be able to evaluate and implement the information they receive. So in designing management degrees in the future, we will have to give increasing attention to providing our students with the tools that will allow them to perform these functions.

This places management education much more squarely in the domain of a university education that challenges students to formulate and analyze problems. In addition, it will require business schools to draw on skills that come from across universities, from the sciences and humanities as well as the social sciences.

As the gateways to academia, business schools alone will be in a position to provide the knowledge that business and businesspeople will require. Far from pronouncing its death, welcome the rebirth of the business school. The response that Sam Goldwyn of MGM fame gave on being asked "How is business?" is apt for business schools at the beginning of the 21st century: "colossal and growing."

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contact business - Auburn Plainsman

Posted: 01 Jan 2010 07:13 AM PST

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